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The Ultimate Guide to Starting a Business

If 2023 if your year to start a business, then this is a post for you.

Are you considering starting your own business? Congratulations! You are about to embark on an exciting journey. But before you dive in headfirst, it’s important to have a clear plan and understand the necessary steps for success. That’s why we’ve put together this comprehensive starting a business checklist, which outlines the key steps you need to take before launching your business.

Business Structure:

Before you start any business, it is essential that you select the right legal structure for your company. This will determine how taxes are paid and who has liability for debts. For example, if you are a sole trader, then only you have responsibility for the debts of the business. If you set up as a limited company or partnership, then both of those entities will have liability for the debts of the company. It is also important to register your business once you have chosen your legal structure so that taxes can be collected correctly.

This will vary by country, so check the details with your local taxation office.

Market Research:

Knowing what market research is available and how best to use it is essential when starting a new business. Market research allows entrepreneurs to identify the following:

  • market trends including growth segments;

  • uncover any untapped needs in a specific market;

  • potential customers and understanding their priorities and pain points;

  • assess competitive threats; and

  • develop effective strategies for growth.

Conducting thorough market research will help entrepreneurs make informed decisions and ensure they don't miss any key opportunities during their launch phase.

Business Plans:

A well-crafted business plan can be an invaluable tool when launching a startup or small business. It should include information on the company's mission statement, target market, financial projections, sales strategies, marketing plans and more — all of which can provide investors with confidence in your venture. Additionally, writing down goals and objectives can help ensure entrepreneurs stay focused and motivated throughout their journey towards success.

Within the business plan you want to gain complete clarity on what you do, who you serve and how you help them.


Starting a new business can be daunting but having a clear plan in place makes it much easier! By following this comprehensive checklist – from selecting the right legal structure to creating an effective marketing strategy – entrepreneurs can increase their chances of success and avoid costly mistakes along the way. With this guide in hand – you are now ready to get started on your journey towards becoming an entrepreneur! Good luck!

Need Support to get Started?

If you are thinking about starting a business or have recently started a business, you should join the fruitful entrepreneurs, a coaching club for startups to scaleups. You will receive a roadmap to get you from $0 to your first $250K along with all the things you need to focus on when starting a business. Weekly training with business coach, Shelley Tilbrook, and actionable tasks to set your business up for scaling success.


You can also keep a lookout for the start up, scale up fruitful retreats, a 5-day intensive program taking place in Q3 of 2023 for female founders.

The destination is set for Bali's amazing Rimba by Ayana, so you can take actionable steps to start up or scale up your dream business in a dream destination. Contact us to be on the list to hear it first.


Or if you are after ongoing support with a network of female entrepreneurs cheering you all the way, then the fruitful entrepreneurs coaching program could have your name on it. The next program is commencing in April 2023 with monthly and annual plans available.

You can put in an application here or jump on a call to see if it is right for you.


Image by Jeremy Bezanger
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