The power of storytelling 





Fruitful Storytelling

Our Signature Storytelling Services


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A Sales Deck that Sells Your Story

A persuasive presentation to communicate your story to your audience that motivates the desired behaviour or action.

We design, copywrite and connect your story so it is fit for purpose using our fruitful formulas to trigger the desired emotional response and behaviour.

We have experience with sponsorship presentation, business strategy, vision & purpose, sales decks, and commercial investor pitches.

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Credibility, Authority & Visibility

We will help create your personal brand message through exploring your purpose, vision, mission and values. 

We will help build your personal brand to establish authority, credibility and visibility.


A bespoke approach to becoming a leader in your industry including growing your digital footprint, building your personal brand website and turning your mess into your message with compelling storytelling through your owned and external media channels.



Storytelling to connect, captivate & convert

Developing a content marketing docu-series that aligns to your strategy, brand and content pillars to tell an engaging story that entertains, grows your reach and attracts your ideal audience.

Through videography, photography, articles, podcasts we will amplify your reach and attract your ideal customer through your owned channels including social media, website, eDMs, apps and amplify via external channels including media, authority sites and partnerships.

Storytelling Through Videography

We can manage content ideas, scripting, directing, filming and production to produce compelling, emotive short and long form videos to promote your brand, business, products or profiles.

We have loads of experience with sports, elite athletes, events, commercials, education, product launches, fitness & health, professional services and corporate year-in-reviews. Here is a sample of recent work produced in conjunction with Good Shout.

Video production by Good Shout - they make sweet videos. 

Storytelling Through Photography

A keen eye for the lense, we can create the photography shots you need for your website, social media, corporate brochures or PR campaigns. We shoot people, products, places for websites, magazines and media to support telling your story and building your personal brand.

Storytelling is one of the most powerful tools in marketing.


Storytelling is both an art and a science and can be used in many forms. It can be communicating in a persuasive way to inspire action, pitching to an investor, sharing your journey, uniting people around a vision, connecting with your audience  or on-boarding your team around a strategy.


We can execute professional, fruitful solutions through presentations, videography, photography, publicity and copywriting content for your pitch, website, video channel, social media, PR or corporate communications.

Our proven storytelling formulas will

  • captivate your audience,

  • stir emotion and

  • inspire action.



  • Meaningful connection with your target audience;

  • Motivate desired behaviours without selling ;

  • Captivate your audience through powerful stories;

  • Communicate with clarity and confidence; 

  • Achieve emotional resonance with your audience;

  • Attract the right people with shared values;

  • Move others to action;

  • Ability to influence and persuade;

  • Establish credibility, authority and leadership;

  • Maximise buying psychology and mental triggers; and

  • Create memorable compelling messages.

Storytelling Through Copywriting

Create captivating copy to catch your target audience and communicate your unique story. We can produce copy for articles, blogs, posts, brochures, eBooks, magazines articles, social media, proposals and commercial pitches.

Here's our latest blog posts for a sample of our writing and contact us to chat about our commercial outputs.

Presenting the Perfect Pitch

It doesn't matter what you do, you are in sales.


Whether you are presenting a new idea, negotiating with a boss, pitching to an investor or presenting a prospect with your sponsorship deck. 


Your ability to influence, persuade and get the desired response, will be largely linked to your ability to tell your story. People don't buy what you do, they buy why you do it. Furthermore, they do business with people they know, like and trust. Features and benefits don't drive behaviour - decision-making is controlled by the lymbic system in the brain - that's right - they buy on emotion, then rationalise with logic.

At Fruitful Group, we have a proven fruitful formula for getting the pitch perfect. It requires all the fruitful ingredients to be in the right order to tell your story that drives an emotional response in a logical manner that clearly communicates, captivates, connects and converts. It's what you say, how you say it, and the visual cues you present to clearly communicate your point in a logical manner.


This is supported by a visual presentation for the 60% of the audience who consume information visually.

We can also pitch your story to the media to generate positive PR for your brand, business or personalities. From long-lead magazine, news print, radio interviews or prime-time TV we can manage your PR campaign to expand your reach.

What the Fruitful Fans Say


“We recently engaged Shelley to help bring together the story of our strategy development process and vision for our organisation. We were very happy with the end product. Shelley has a unique ability for storytelling. Her design skills are exceptional as is her ability to capture and convey key messages in a way that connect and resonate with the audience. Beyond her work output she has a highly collaborative and professional approach.

If you need someone to share a vision, convey a message, market a concept, refine your strategy or elevate your presentation, I would recommend Shelley.” 

—  Anna Fitzgerald, Executive General Manager, Strategy & Risk, 

Athletics Australia

Coming Soon 


The Pitch Perfect Program - a 6-week online training course with Fruitful Faculty featuring video lectures, comprehensive notes, checklists, workbooks and fruitful formulas, PLUS live support in the private Facebook Group for students to connect and ask questions.

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