BrandBlock.jpg

building
Blooming
brands

Branding that Builds Your Business

A brand for a company is like a reputation for a person.

We  develop blooming brands along with clear brand guidelines so they can be:

  1. executed consistently; 

  2. instantly recognisable; and

  3. exude your values and personality to attract your ideal customer.

A strong brand a foundation for a fruitful business.

 

 "A brand is not a product or a promise or a feeling. 

 It's the sum of all the experiences you have with a company."  

 - Amir Kassaei - 

We create a visual identity that tells a story.

A design that complements a strategy and vision.

A colour palette that ignites an emotional response.

How we can Help Your Brand

small.png

BRAND

DESIGN

Starting out or refreshing

We will design your brand including logo, colour palate, typography and prepare your brand guidelines.

From:

QUOTE

7.png

PERSONAL BRAND

Building your Personal Brand

We will help build your personal brand to establish authority, credibility and visibility. A bespoke approach to becoming a leader in your industry including growing your digital footprint, building your personal brand website and turning your mess into your message with compelling storytelling.

From:

QUOTE

IMG_2623_edited_edited.jpg

CORPORATE IDENTITY

Starting out or expanding

Corporate Identity includes consistent brand rollout to office stationary (business cards, letterhead, powerpoint).

From:

QUOTE

oranges2.png

BRAND STRATEGY

Creating a sustainable brand strategy

Leading with your brand to grow your business with a strong brand strategy that makes it magnetic, purposeful and easily recognisable across all communication and touchpoints with your customer.

Bespoke:

QUOTE

Brand Lipsticks

PRODUCT DESIGN

Label, packaging, collateral 

We can design the product packaging, labels or collateral that provides a positive user experience with your brand whether physical or digital.

Bespoke:

QUOTE

Fruitful Decision-Making.png

"A blooming brand is one that is thriving, healthy, beautiful, glowing and exhibiting a freshness that is primed for growth and bearing Have a fruitful day!. It's attracting its ideal customer much like a flower attracts bees."

The Fruitful Formula to Building a Blooming Brand is Outlined in the Fruitful Branding Blueprint eBook

Fruitful Brand Design Examples

Personal branding, product branding and business branding logo designs.

To play, press and hold the enter key. To stop, release the enter key.

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom

The Fruitful Brand Story

Copy of Untitled.png

The Meaning Behind Our Brand Identity

ENGAGE . EDUCATE . EMPOWER

When we relaunched in 2020 we refreshed our logo to reflect our services around our core passions and experience, marketing, digital and storytelling. 

Our name "fruitful" was chosen for its meaning of  

  •  Productivity  produce good or helpful results,  

  •  Growth  multiply, fertile, abundant, blooming, flourishing and 

  •  Success  profitability, prolific, rich - all outcomes that we want for our clients.

Each apple represents a core part of our business. The first apple, marketing, shows the many linked creative parts that contribute to a good marketing campaign. The second apple represents digital and the structure and methodical approach to achieve a great outcome. The third apple represents storytelling which combines the marketing psychology to tell a story effectively with the digital platforms to amplify the message.

Since then, the brand family has grown to include our products and services all with a fruitful theme. 

  •  fruitful faculty  online education  

  •  fruitopia  online coaching community

Fruitful Group Branding.gif
Screen Shot 2021-01-18 at 4.33.15 PM.png

The Fruitful Process

 Our  5-step Process: 

  1. Review brand values - explore client brand values, brand personality, brand position and target audience.

  2. Establish colour palette - use colour psychology, client brief.

  3. Design inspiration - review the latest trends and client brief.

  4. Concept development - design concepts and present 2 - 3 options.

  5. Deliver - prepare final versions in print and web format along with a brand guidelines document.

 In the Media 

The Fruitful Brand Name Method featured in

FruitfulBrandNames

Fruitful Branding Inspiration for You

The Fruitful Fans

WHAT OUR CLIENTS SAY

“Shelley was professional, passionate, and an excellent communicator. She repeatedly went above and beyond. Prompt and sincere and most importantly, a great designer. She understood my brief from start to finish and worked with me at my pace to complete an exciting website setup.

Couldn't recommend her highly enough!” 

 

—  Brendan Craig, snap-tute