Branding that Builds Your Business
A brand for a company is like a reputation for a person.
We develop blooming brands along with clear brand guidelines so they can be:
instantly recognisable; and
exude your values and personality to attract your ideal customer.
A strong brand a foundation for a fruitful business.
"A brand is not a product or a promise or a feeling.
It's the sum of all the experiences you have with a company."
- Amir Kassaei -
We create a visual identity that tells a story.
A design that complements a strategy and vision.
A colour palette that ignites an emotional response.
How we can Help Your Brand
Building your Personal Brand
We will help build your personal brand to establish authority, credibility and visibility. A bespoke approach to becoming a leader in your industry including growing your digital footprint, building your personal brand website and turning your mess into your message with compelling storytelling.
Creating a sustainable brand strategy
Leading with your brand to grow your business with a strong brand strategy that makes it magnetic, purposeful and easily recognisable across all communication and touchpoints with your customer.
Label, packaging, collateral
We can design the product packaging, labels or collateral that provides a positive user experience with your brand whether physical or digital.
"A blooming brand is one that is thriving, healthy, beautiful, glowing and exhibiting a freshness that is primed for growth and bearing Have a fruitful day!. It's attracting its ideal customer much like a flower attracts bees."
The Fruitful Formula to Building a Blooming Brand is Outlined in the Fruitful Branding Blueprint eBook
Fruitful Brand Design Examples
Personal branding, product branding and business branding logo designs.
The Fruitful Brand Story
The Meaning Behind Our Brand Identity
ENGAGE . EDUCATE . EMPOWER
When we relaunched in 2020 we refreshed our logo to reflect our services around our core passions and experience, marketing, digital and storytelling.
Our name "fruitful" was chosen for its meaning of
Productivity produce good or helpful results,
Growth multiply, fertile, abundant, blooming, flourishing and
Success profitability, prolific, rich - all outcomes that we want for our clients.
Each apple represents a core part of our business. The first apple, marketing, shows the many linked creative parts that contribute to a good marketing campaign. The second apple represents digital and the structure and methodical approach to achieve a great outcome. The third apple represents storytelling which combines the marketing psychology to tell a story effectively with the digital platforms to amplify the message.
Since then, the brand family has grown to include our products and services all with a fruitful theme.
fruitful faculty online education
fruitopia online coaching community
The Fruitful Process
Our 5-step Process:
Review brand values - explore client brand values, brand personality, brand position and target audience.
Establish colour palette - use colour psychology, client brief.
Design inspiration - review the latest trends and client brief.
Concept development - design concepts and present 2 - 3 options.
Deliver - prepare final versions in print and web format along with a brand guidelines document.
In the Media
The Fruitful Brand Name Method featured in
Fruitful Branding Inspiration for You
The Fruitful Fans
WHAT OUR CLIENTS SAY
“Shelley was professional, passionate, and an excellent communicator. She repeatedly went above and beyond. Prompt and sincere and most importantly, a great designer. She understood my brief from start to finish and worked with me at my pace to complete an exciting website setup.
Couldn't recommend her highly enough!”
— Brendan Craig, snap-tute