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5 ways to improve your website user experience (UX)

Keep visitors on your website for longer by improving their experience with your brand.

Here are 5 ways you can improve the UX on your website.

1. Navigation

Make it easy to navigate your website and find what you want fast.

This includes making:

  • obvious menu titles;

  • headings clear;

  • buttons that stand out;

  • a site map for reference; and

  • important content to within three clicks.

2. Responsive Design

A good responsive design means your website will adjust the view depending on the screen size so be automatically resized for desktop, tablet or mobile view. A responsive design is also essential for a good SEO ranking.

An average of 60% view websites from a mobile device, so this is really important to give them a good experience. The experience should not diminish just because they are on a mobile device, but you should increase the simplicity and ensure button sizes are manageable to fingers to tap.

3. Visitor Needs

Plan your site map, page layouts and content, around your customer needs.

Ask yourself these questions:

  1. What do they want to achieve when they visit your website?

  2. What are they looking for most?

  3. How can we make it easier for the visitor?

This is a better strategy than developing your website around what product or services you sell. Make it about them, not about you.

4. Time-Saving Functionality

Include functionality on your website that helps to save your users time.

Things to consider include:

  • Live chat so they can ask questions in real time.

  • Smart intuitive functions like pre-populated forms for return customers.

  • Content suggestions based on what they are looking at.

5. Stay true to your brand

Implement a consistent brand across your website. This includes the design, colour palette, tone of voice and brand personality. You want your website to feel familiar to your loyal brand followers.

You want the design consistency to help visitors predict where to find things. Keep the navigation placement consistent, the buttons styles and the headings using the same colour palette even down to the icon style you use from one medium to another.

If you have clear brand guidelines to follow, your website developer and designer should find this process easy to follow. A website is normally a group effort, so if you have any hands on deck, you still want a cohesive result.

Checklist for your website brand guidelines:

  • Colour palette - Primary, secondary, accent, highlight

  • Heading font, colour and size

  • Button style, colour, effect

  • Tone-of-voice

  • Image style, filter

  • Brand personality

Watch the summary here

If you need help bringing your website into 2021, contact fruitful group to see how we can help.


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Image by Jeremy Bezanger
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